Butler Rubin Lauded In New BTI Consulting Group Report

CHICAGO, June 26, 2012 – Butler Rubin has been singled out for recognition in BTI Consulting Group’s just-released report, The BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms 2012. Per Michael Rynowecer, President of BTI Consulting Group, “It is my pleasure to report corporate counsel recommend Butler Rubin Saltarelli & Boyd to their peers…” An exclusively client-driven ranking, BTI’s analysis of law firm brands rates nearly 400 law firms on 9 key dimensions and 3 critical success factors driving clients to select and hire law firms including client recommendations, bet-the-company status and market-leading innovation.

According to the BTI website, “BTI’s analysis measures top-of-mind recognition of nearly 400 law firms based on unbiased, direct feedback from more than 500 individual interviews with in-house counsel at the world’s largest organizations. During the course of one-on-one in-depth interviews conducted between June 2010 and March 2012, BTI probed clients as to which law firms they associate with the 9 distinct characteristics driving the selection, consideration and hire of new law firms. Each and every law firm included in The BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms 2012 is the direct result of a specific unprompted client citation. We did not present clients with any law firms, by name, for the purpose of this analysis.”